skip to main content

CTESS Seminar

Monday, January 13, 2025
12:00pm to 1:00pm
Add to Cal
See event detail for location
Numbers Tell, Words Sell
Michael Thaler, Lecturer (Assistant Professor) in Economics, University College London,

LOCATION: Baxter B119

Abstract: When communicating numeric estimates with policymakers, journalists, or the general public, experts must choose between using numbers or natural language. We run two experiments to study whether experts strategically use language to communicate numeric estimates in order to persuade receivers. In Study 1, senders communicate probabilities of abstract events to receivers on Prolific, and in Study 2 academic researchers communicate the effect sizes in research papers to government policymakers. When experts face incentives to directionally persuade instead of incentives to accurately inform receivers, they are 25-29 percentage points more likely to communicate using language rather than numbers. Experts with incentives to persuade are more likely to slant language messages than numeric messages in the direction of their incentives, and this effect is driven by those who prefer to use language. Our findings suggest that experts are strategically leveraging the imprecision of language to excuse themselves for slanting more. Receivers are persuaded by experts with directional incentives, particularly when language is used.

Coauthors: Mattie Toma, Victor Yaneng Wang

This seminar is sponsored by the Center for Theoretical and Experimental Social Sciences (CTESS), which is part of The Ronald and Maxine Linde Institute of Economic and Management Sciences.

For more information, please contact Mary Martin by phone at 626-395-4571 or by email at [email protected].